Search giant Google says the new design will soon be seen across all its products just a month after a major restructuring of the company gave rise to Alphabet. While this isn’t the first time the company has updated its logo, this is easily one of the biggest changes in recent times. When you visit the main Google search page, you’ll notice an interactive that shows the logo morph into its newest form.
The company says the change reflects the tech giant’s shift beyond the traditional Web browser. Google revealed its new logo via a blog post, saying,
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
While the logo still remains a wordmark, Google has updated the typeface. In place of the Serif font, the company has opted for a more light-hearted and fun Sans-Serif font. It says that this new custom typeface is called ‘Product Sans’, and is more in line with the branding of its parent company Alphabet.
But Google’s plan to switch to a Sans-Serif font has more to do than just fall in line with Alphabet’s logo. It says,
Sans-serif typefaces are popular on these days for another reason than some attempt at dot com cool: their streamlined glyphs shrink down to tiny sizes with more legibility than the more ornamental serif lettering. And so Google has created a logo that can read as well on a 2.5-inch Android Wear watch face as it does your 50-inch TV playing Chromecast.
Google has created a video [embedded below] to show the evolution of its logo, since its creation in 1998. As you can see below, the latest update to the logo is easily one of the biggest changes since 1999. It will be slowly rolling out the new logo across all its products soon, so expect to see small tweaks across browsers, apps and other services.
Video: Google, evolved